You're
probably wondering who I am and why you should buy my book. Well,
here's my story...
I am the Founder and
President of Connex Network, Inc., a thriving Internet marketing and
e-Business consulting firm. I hold both a Chartered Accountant and
Certified General Accountant designation.
I am a professional
speaker. I hold the prestigious Certified
Speaking Professional (CSP) designation and I was recently
inducted into the Canadian
Speakers Hall of Fame (HoF).
"The Certified
Speaking Professional or CSP is the highest earned designation
presented by the National Speakers Association. It recognizes a
commitment to ongoing education, proven speaking experience and ethical
behavior. It is awarded to individuals who have completed a
comprehensive criteria set by NSA."
National Speakers Association
I
have
spoken at conferences on 4 different continents - all on the topic of
Internet marketing and e-Business and have earned the title of the
e-expert!
I
have written
8 books
on the topic of Internet Marketing and e-Business...
...
and I am the Dean
of
eLeanringU.com - an online learning portal
I
am only telling you this because it is important for you to
know that I not only write about these things, but I USE them!
Real
Estate is HUGE
on the Internet. For the majority of people, whether they are buying or
selling, this is
where their Real Estate search begins.
With
millions of Web
sites competing for viewers, how do you
get
the results
that you’re Looking for?
When
Internet users are doing research to find a new home, to find the best
mortgage or to find out what their current home is worth…
how
do they do it?
The
most common research tool used is the Search Engine.
85
percent of people doing
research online use the Search Engines to
find what they are looking
for.
When
using Search Engines to help promote your Web site:
-
You
must understand how the major Search Engines work and how the design of
your site can influence the indexing of your site.
-
You need
to know the elements included in Search
Engine algorithms, or formulas, beyond your Web
site, and learn what you can do to ensure that you earn maximum points
for
those things you can influence.
When
people conduct Internet searches, they rarely go beyond the first page
of results. If you want to be noticed, you need to appear in the top 10
search results. Ideally you want to appear on the top half of the front
page of search results.
You Can Get Started
Today - Click Here Right Now
To
make your
site Search Engine friendly you have to:
- Decide
which Search Engines are critical for your success.
- Learn
as much as you can about their ranking criteria and the weighting given
to each criteria
in their algorithm. It is also important to know which databases they
are using.
Then
you must:
- Determine the keywords that your target market is
using in
the Search Engines to find what you have to offer.
- Assign those keywords to specific pages throughout
your
site
- Populate the pages with the assigned keywords in the
appropriate places given the ranking criteria for your targeted Search
Engines.
101 Ways to Promote Your Real
Estate
Web Site
walks you step-by-step through the process of planning and designing
your site to be
Search Engine Friendly... purchase
your copy today!
"We are
crossing a
technology
threshold that will forever change the way we learn, work,
socialize, and shop. It will affect all of us, and businesses of every
type, in ways far more pervasive than
most people realize"
Bill Gates
Of Course There is More to Having
a
Successful Web
Site Than
Just
Being Listed in the Top 10 of the Search Engines Listings
Don't
get me wrong, being in the top 10 of the Search Engines listings is a GREAT
place to be.
However,
because Search Engines can bring
significant
volumes
of
traffic to your
site you must develop your site in
a way that will convert that traffic into paying customers.
The
more often a person visits your site:
- The more your brand is reinforced
- The more your target market feels like a part of your
community
- The more likely they are to give you permission to
stay in
touch
- The more likely they are to tell others about you,
your
listings and your services.
- The more likely you will be first in mind when they
go to
purchase or sell a house or piece of property.
Having
a Web site and marketing on the Internet are two very different things
Therefore,
you
must develop your site with your target market's needs and wants in
mind.
Internet
marketing encompasses all of the steps that you take to reach
your target
market
online, attract visitors to your Web site, encourage them to work with
you or
your company, look at properties, and make them want to come back for
more.
It is not enough to simply get people to your site.
The
more often a person returns to your site the more likely you will be
able to convert them into paying clients.
Therefore,
it is important
that your
site is designed to meet
your online objectives and is
developed with your
target
market in mind.
Once
there, you
want to be able to keep them there and to get them to come back again
and again. By incorporating repeat
traffic generators, you will ensure
that you always have a steady stream of traffic to your site.
By
providing great
content on your site you
will
ensure a Higher
Conversion Rate among your Web site visitors and set
yourself
to be Seen as a
Leader in Your Industry.
Great
content keeps visitors
on your
site longer. In
101 Ways to Promote
Your Real Estate Web Site
I will give you an overview of a variety of elements which,
if appropriate for your Web site and implemented correctly, will be
successful in attracting and converting your
target market, including:
- eBrochures
and iBrochures - Electronic brochures are a
great way of providing an easily accessible, easily
updated
way of communicating with existing and prospective customers.
- Audio
and
Video - Through audio and video, a certain
feeling can be
communicated which is difficult to attain through text alone.
- Podcasts
- They are a great way of keeping communications
with your
target market open and a great way to establish yourself as an expert
in
the Real Estate industry.
"The
longer visitors
stay
on
your site the more they feel like they know you,
the more they feel they are a part of your community, the more your
brand is reinforced,
the more they trust you, the more you will be 'first in mind' when they
are ready to do
business and the more willing they are to do business with you - people
do business with people they
know and trust"
Susan Sweeney, CA, CSP, HoF
Play
the video below for
a tutorial of the book and companion Web site:
- Interactive
Maps - Interactive maps can link to visual
images, a
voice guided tour, videos, or any other marketing component you can
dream
of.
- Interactive
Elements - Engaging your Web site visitors with
interactive
elements is not only a great way to get them to stick around your site
longer
but also a great way to keep them coming back.
- Blogs
and
Wikis - The same way other elements of great content are
successful, blogs and wikis can be extremely useful in regaining that
sense
of connection between your Real Estate operation and the buyer.
But
that's not all 101
Ways to Promote Your Real Estate Web Site has to offer...
these are just a few of the
chapters you'll find inside:
- Generating
Repeat Traffic - There are many little things that will
spice up your Web site to “keep ’em coming
back.” The more often people visit your site, the more likely
they are to find a property they are interested in buying or the more
likely they will decide the time is right to sell or the more likely
they are to choose you as their agent.
- Spreading
the Word with Viral Marketing - Viral marketing, which is
often referred
to as “word-of-mouse” marketing, is a low-cost,
highly effective way to market your product or service using the
Internet. Viral marketing enables you to capitalize on
referrals from an unbiased third party—the consumer!
- Permission
Marketing - Permission marketing is an extremely important
aspect of
Internet marketing for any business. While legislation imposes
restrictions on what you can and cannot send via e mail, permission
marketing can be a valuable asset to any marketing campaign if it is
used in the right way.
- Landing
Pages - A
landing page is a Web page that is created specifically to respond to a
marketing campaign you are running. The way your landing page is
developed depends entirely on your business objectives, your target
market, and your offer itself.
- Developing
Your Pay-to-Play Strategy - With thousands of Real Estate
sites
competing for the top positions on a given search results page, it is
becoming an increasingly more challenging task. This is why many Real
Estate businesses are leaning toward PPC online advertising models to
generate targeted exposure for their sites, and in turn their listings,
services and related products.
"101
ways to Promote your
Real Estate Web site” is a great book. It was so easy to
read. Now I finally understand how to do more business online. The book
provided great strategies for my website content, as well as lead
generation. I highly recommend it."
Glenys
Welsman - Royal LePage Atlantic
GlenysWelsman.com
"I've
attended Susan Sweeney's seminar and have purchased her books. I have
throughly enjoyed reading Susan's book and working with Susan Sweeney
on everything
she's told me to do, about how to market my Web site via the Internet.
Susan really knows what she's talking about and her book
is my new bible for my business."
Marybeth Buonaiuto
- The Schembra Real Estate Group
MyHhiHome.com
- The
E-mail Advantage
- In the online community, e-mail
is an
extremely efficient way to build and maintain relationships. As a
marketing tool, e-mail is one of the most cost-effective ways to
maintain an ongoing dialogue with your clients and potential clients.
- Utilizing
Signature Files to Increase Web Site Traffic - Real Estate
professionals can use signature files in a number of clever ways, from
just giving out phone numbers and addresses, to offering more
substantial information such as promotion of your e-club or to inform
people of mortgage rates, open houses or the new listings on your Web
site.
- Autoresponders
- One of the major benefits of using an autoresponder is the immediate
response—24 hours a day, 7 days a week, 365 days a
year—providing immediate gratification for the recipient.
This is particularly valuable in the Real Estate industry where the
faster the response, the better the chance you have of getting the
business.
- Consumer
Generated Media (CGM) - CGM has provided consumers with a
platform where they can publish their opinions for others to read,
research, listen to and share. Listening to and leveraging consumer
generated media may well be the most important source of competitive
advantage for any Real Estate professional or organization.
Exceeding
customers’ expectations, online and offline,
should be part
of every Real Estate professional's business culture.
- Developing
a Dynamite Link Strategy - Developing your link strategy
is one of the most crucial elements of Internet marketing. It is a
time-consuming task, but it's time well spent. The more strategically
chosen links you have to your site, the better. Links to
your site increases your traffic and improves your Search Engine
ranking.
- Maximizing
Promotion with Meta-Indexes - Meta-indexes are lists of
Internet resources pertaining to a specific subject category and are
intended as a resource for people who have a specific interest in that
topic. Meta-indexes provide
Internet marketing opportunities for the Real Estate professional to
reach their target audiences and they should be utilized to their full
potential.
- Online
Advertising - Traditional banner ads can be an
effective advertising medium for Real Estate professionals if the
banner ad is properly developed and is placed on a well-chosen site.
You must develop an online advertising strategy that works with your
listings, your services, your marketing objectives, and your budget.
- Maximizing
Media Relations - Media relations can be very important to
your marketing efforts. Your online media relations strategy can be
extremely effective in building targeted
traffic to your site. The best results are achieved when you integrate
both online and offline publicity campaigns. Maintaining effective
public relations delivers a number of benefits to your company.
- Increasing
Traffic Through Online Publications - More than 60 percent
of Internet users frequently read online publications, or e-zines.
You can identify marketing opportunities for your Real Estate business
by searching for and reading e-zines that are relevant to your
business.
- Really
Simple Syndication
- Really Simple Syndication provides Webmasters and content providers a
distribution vehicle for their content that is guaranteed to be
delivered. This distribution channel makes it easy for individuals to
access the most current information, but also for other site owners to
publish the syndicated content on their sites as well.
- Mobile
Marketing - Mobile marketing is using a mobile or a
wireless device for marketing purposes. Mobile marketing is a Real
Estate professionals dream come true—it enables an agent to
communicate directly, one-on-one, to the target market with the
opportunity for a direct response in real time.
- Interactive
Mapping
- 85% of people interested in purchasing a new home, a piece of land, a
vacation property, etc. begin their search online. It is for this
reason that interactive mapping is very important to the Real Estate
industry. Interactive maps make it easy for prospective clients to see
the physical location of the interested property in conjunction with
the surrounding community.
THESE
ARE NOT EVEN ALL OF THE TOPICS!
As
you can see, 101
Ways to Promote Your Real Estate web Site, is NOT just
some lightly thrown together book. It is the most comprehensive Real
Estate Internet Marketing book on the market today!
Here's
What You Will Receive When You Order Today!
Special
Bonus #1 -
Companion Web Site
Included
with this book, 101
Ways to Promote Your Real Estate Web Site, is a personal
password that gives you FREE access to the book's companion site. This
companion site gives you up-to-the-minute Internet marketing news,
expanded information, tips, tools, techniques and other helpful
resources.
Click
here to listen to Bonus #1:
